About Lauren McKinnon
Lauren founded Project Mockingbird in the summer of 2018 with the singular goal of becoming the largest social impact communications agency in the world - to create positive change through the power of communications on a global scale.
Having begun her career in public affairs, Lauren is a steadfast proponent of leveraging communications to advance brands and critical social issues. Through her work for Fortune 100 clients and leading advocacy organizations, she has demonstrated firsthand the power of communications in successfully driving social change.
A communications leader from a diversified background spanning the public, private and nonprofit sectors, Lauren began her career as a policy advisor in the Texas Legislature, helping to pass 13 pieces of legislation related to child welfare, human trafficking and small business protections, later serving on a presidential primary campaign. She transitioned to the private sector during 2008, joining Ibarra Strategy Group in Washington, D.C., where she led national issues campaigns for organizations like the U.S. Green Building Council and the Environmental Defense Fund. When she returned to Dallas in 2010, Lauren continued her career with global PR firms, Public Strategies, Inc. (now Hill + Knowlton) and Burson-Marsteller, where her clients included the Help America Vote Act, Hewlett Packard, Coca Cola, Rice University and Softlayer.
In 2013, Lauren joined Children’s Health - the country’s eighth largest pediatric health system - where she served as director of corporate communications, eventually leading all corporate communications, internal communications, patient education, executive communications, social media and online reputation management strategy.
She was named a 2018 U.S. Champion of PR by PR Week for her advocacy for women in the industry and as a change agent in the community. She has also been featured as a guest speaker discussing online reputation and social media strategy at events organized by SocialMedia.org at Walt Disney World, and the Social Media Club of Dallas.
Lauren currently serves as a member of the board of directors for the Suicide and Crisis Center of North Texas, and served on the the board of Suited for Change and as an adjunct professor at Brookhaven College. She earned a Bachelor of Science from Sam Houston State University, followed by a Masters of Public Affairs from Texas State University. She is also a graduate of the Women's Campaign School at Yale University.
She and her husband, Zach are raising two daughters and reside in Dallas.