Project Mockingbird

about us


Why a mockingbird?

The mockingbird gathers with other mockingbirds and they collectively get louder, louder and LOUDER, building one unified voice to create change in their environment. 

This is what we do at Project Mockingbird. We harness the power of communications to change our world for the better.

We work exclusively with social impact companies and nonprofit organizations, driving awareness and telling their story to the world.

We revolutionize how people think and advocate for brands, by providing communications strategy but most importantly, execution and measurable results.

Our areas of expertise include:

  • Public relations and external communications strategy and implementation

  • Corporate and internal communications

  • Thought leadership

  • Brand positioning and messaging

  • Social media strategy and community management

  • Executive media training

  • Speeches, presentations and enterprise-wide communications

  • Stakeholder and influencer engagement


Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

- Margaret Mead


Company Values

Courage - Integrity - Grit - Family - Kindness


About Lauren McKinnon

Lauren founded Project Mockingbird in the summer of 2018 with the singular goal of becoming the largest social impact communications agency in the world - to create positive change through the power of communications on a global scale.

Having begun her career in public affairs, Lauren is a steadfast proponent of leveraging communications to advance brands and critical social issues. Through her work for Fortune 100 clients and leading advocacy organizations, she has demonstrated firsthand the power of communications in successfully driving social change.

A communications leader from a diversified background spanning the public, private and nonprofit sectors, Lauren began her career as a policy advisor in the Texas Legislature, helping to pass 13 pieces of legislation related to child welfare, human trafficking and small business protections, later serving on a presidential primary campaign. She transitioned to the private sector during 2008, joining Ibarra Strategy Group in Washington, D.C., where she led national issues campaigns for organizations like the U.S. Green Building Council and the Environmental Defense Fund. When she returned to Dallas in 2010, Lauren continued her career with global PR firms, Public Strategies, Inc. (now Hill + Knowlton) and Burson-Marsteller, where her clients included the Help America Vote Act, Hewlett Packard, Coca Cola, Rice University and Softlayer.

In 2013, Lauren joined Children’s Health - the country’s eighth largest pediatric health system - where she served as director of corporate communications, eventually leading all corporate communications, internal communications, patient education, executive communications, social media and online reputation management strategy. 

She was named a 2018 U.S. Champion of PR by PR Week for her advocacy for women in the industry and as a change agent in the community. She has also been featured as a guest speaker discussing online reputation and social media strategy at events organized by at Walt Disney World, and the Social Media Club of Dallas.

Lauren currently serves as a member of the board of directors for the Suicide and Crisis Center of North Texas, and served on the the board of Suited for Change and as an adjunct professor at Brookhaven College. She earned a Bachelor of Science from Sam Houston State University, followed by a Masters of Public Affairs from Texas State University. She is also a graduate of the Women's Campaign School at Yale University.

She and her husband, Zach are raising two daughters and reside in Dallas.  

Become a mockingbird!